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Content Distribution – 3 Steps You Need to Consider for Driving Your Editorial Strategy

Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned to increase their investments in content marketing production. Yet, distributing this content clearly remains a huge challenge, as 53% of marketers say that distribution is one of the 5 major challenges encountered when defining their strategy. […]

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Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all choose the content we want to look at and the kind of adverts we wish to receive. These important developments have considerably changed things for businesses. Yet they’ve adapted, and they now have the opportunity to […]

How to link your content marketing efforts to your business’s bottom line. Today, over 73% of major organizations hire an expert to manage their content marketing. Content marketing has become an integral part of marketing strategies around the world for both B2C and B2B businesses. Experienced marketers know exactly what content to produce for a […]