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A Guide to Understanding and Measuring Content Marketing ROI

How to link your content marketing efforts to your business’s bottom line. Today, over 73% of major organizations hire an expert to manage their content marketing. Content marketing has become an integral part of marketing strategies around the world for both B2C and B2B businesses. Experienced marketers know exactly what content to produce for a […]

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Since the advent of online shopping, people have been prophesying the death of brick and mortar shops. It’s true that in recent years foot traffic in shops has fallen and online research is up (particularly on mobile devices), but brands and retailers can turn their online presence into an advantage on the shop floor. By […]

Did you know that we process visual content 30 times quicker than we process a word? Appealing visual content can generate better engagement, likes, comments and shares than text-only content. Hubspot has noted a 37% increase in engagement from targeted customers when the article is optimised by adding more compelling visual elements. Our way of consuming content […]

CONTENT MARKETING

Upfluence gets a revamp for 2017!

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If you don’t know it yet, Upfluence Search is a powerful influencer search engine developed by a team of experts in marketing & software at Upfluence. This software helps you identify top influencers with instant access to a 1.2M+ influencer database in 250+ industries. Today, we’re over excited to announce three awesome new features! Perform […]

The holiday season can be a huge challenge for clients, who often expect a lot from their communication agencies at this time of year. And they have good reason to, as Christmas is often the busiest time of the year in many industries. James Murphy, Chief Executive of ad agency Adam&EveDDB, emphasized the impact it […]

Marketers are becoming increasingly aware that consumers are no longer responding to traditional adverts, finding them intrusive and overwhelming. As consumer habits evolve, methods of advertising need to keep up. Recently, the concept of native advertising has been generating a lot of buzz – and with good reason – as studies suggest that 70% of […]

Now begins the time of year when marketers begin making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social media still makes sense for their business. So what does this mean […]