Blog


Why data visualisation is your content marketing superhero

Did you know that we process visual content 30 times quicker than we process a word? Appealing visual content can generate better engagement, likes, comments and shares than text-only content. Hubspot has noted a 37% increase in engagement from targeted customers when the article is optimised by adding more compelling visual elements. Our way of consuming content […]

Most Recent

The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]

If you don’t know it yet, Upfluence Search is a powerful influencer search engine developed by a team of experts in marketing & software at Upfluence. This software helps you identify top influencers with instant access to a 1.2M+ influencer database in 250+ industries. Today, we’re over excited to announce three awesome new features! Perform […]

INFLUENCER MARKETING

All I want for Christmas is an influencer marketing campaign

Get it now


Marketers are becoming increasingly aware that consumers are no longer responding to traditional adverts, finding them intrusive and overwhelming. As consumer habits evolve, methods of advertising need to keep up. Recently, the concept of native advertising has been generating a lot of buzz – and with good reason – as studies suggest that 70% of […]

Now begins the time of year when marketers begin making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social media still makes sense for their business. So what does this mean […]

As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in recent years, and budgets are increasing to make room for them: native advertising and influencer marketing. But as these buzz words are put into action by brands and companies all […]

Influencer marketing is not the next big thing anymore. Rather, your company should already be working with influencers to talk about your brand. If not, board that train now and catch up fast. Whether influencers are part of your B2B or B2C marketing strategy, it’s often time consuming to find the right professionals. You need […]