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How Influencer Marketing Can Take Your Travel Business to New Heights

Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel and tourism sector, brands need to do everything they can to shine the brightest and stand out from their competitors. There are countless ways that businesses can market themselves but sometimes, getting a little help from […]

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By the year 2020, the most important luxury market in the world will be China, which is why brands are already fighting to get their hands on a piece of it. The best part for them is that this can be done remotely since Chinese citizens are frequent social media users who are heavily influenced […]

How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal with a unique set of challenges. Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their […]

INFLUENCER MARKETING

Influencer marketing campaigns for luxury brands: 6 steps to success

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How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not only is Easter a peaceful holiday that’s celebrated worldwide but it’s an important period for brands too, especially chocolate brands. Most brands increase their marketing efforts over this period in order to maximize their revenue streams […]

Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned to increase their investments in content marketing production. Yet, distributing this content clearly remains a huge challenge, as 53% of marketers say that distribution is one of the 5 major challenges encountered when defining their strategy. […]

How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]