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A perfect match: influencer marketing and the beauty industry

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is certainly not new, but it’s a industry which is continually evolving, diversifying, and generating new trends. It could be argued that today we are more concerned than ever with our […]

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When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many innovations that the 90s gave us, the internet is probably the most iconic. This new online world was exciting and the possibilities were endless but as time went on, the […]

School and universities have historically used the same marketing tactics to attract and enroll the best students possible, including open house events, print advertising, and brochures. Among the long list of marketing tactics available, one commonly overlooked tactic many universities and schools miss is content marketing. Content marketing is a powerful tactic that can help educational […]

INFLUENCER MARKETING

Why influencer marketing is so effective in the sports industry

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Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel and tourism sector, brands need to do everything they can to shine the brightest and stand out from their competitors. There are countless ways that businesses can market themselves but sometimes, getting a little help from […]

By the year 2020, the most important luxury market in the world will be China, which is why brands are already fighting to get their hands on a piece of it. The best part for them is that this can be done remotely since Chinese citizens are frequent social media users who are heavily influenced […]

How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal with a unique set of challenges. Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their […]

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]