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Influencer marketing campaigns for luxury brands: 6 steps to success

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]

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How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not only is Easter a peaceful holiday that’s celebrated worldwide but it’s an important period for brands too, especially chocolate brands. Most brands increase their marketing efforts over this period in order to maximize their revenue streams […]

Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

CONTENT MARKETING

Content Distribution – 3 Steps You Need to Consider for Driving Your Editorial Strategy

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How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]

Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all choose the content we want to look at and the kind of adverts we wish to receive. These important developments have considerably changed things for businesses. Yet they’ve adapted, and they now have the opportunity to […]

Why outsourcing is a quick-win for businesses invested in content marketing. Marketing departments generally have a lot of projects and campaigns on the go all the time and often there aren’t enough people available to get the jobs done. Outsourcing has become a common point of discussion amongst business owners, especially amongst businesses that are […]

How the latest content marketing trends will impact marketers in 2017. Countless businesses have come to realize the incredible benefits associated with content marketing, which is why this tactic has become an integral part of marketing strategies around the world. According to the Content Marketing Institute, 70% of B2B marketers are planning to create more […]