Influencer Marketing & Power Middle

Our world is social, and so is the web. Internet users create online, their very own social ecosystem the very same way they would have done it offline. In this environment, users get in touch with numerous interlocutors such as media, brands, and other Internet users. This creates a very co dependent triptych (Users, Advertisers, […]

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So you have been blogging about that topic you love. It keeps you up at night, and you can’t help but thinking about what to write about next, your readership, the blogosphere, etc. so much that you now are considering monetizing your hard work. Amongst the many monetizing options you have, sponsored posts seem the […]

Since the first platforms dedicated to the hosting and publishing of blogs, way before the appearance of social networks as we know them, brands have tried (and succeeded) to appear in posts written by bloggers. To achieve such goal, it has always been mandatory to either: – have a strong well-known brand. It will certainly […]


B2B Influence Marketing & Content Marketing

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CPM (ie. ‘Cost per Mille’, Mille being “thousand” in Latin) is a metric well known to marketers. Over the years, it has become a standard way to evaluate the performance of on and off line marketing campaigns. It is mostly used to calculate the relative cost of a marketing campaign on a given medium. Basically, […]

Monetizing a blog is no easy task. Provided that, after a great deal of work, you manage to make some money thanks to your blog, hats off to you, my fellow blogger. It is very likely that you want to spend this money drinking Mojitos with friends (after all, you deserve it, don’t you?). Still, […]

Why do videos go “viral”? What makes one cat video more remarkable than the millions of others? If you’ve ever taken a moment to contemplate these questions, you may be glad to know that some of the answer can be found in Contagious: Why Things Catch On by Jonah Berger. More of a psychology book […]

No. We will need to study what influence is in more detail as this argument seems a bit narrow minded. First of all, we need to differentiate two major types of influence: Personal influence that a person can have over their entourage or in a real life (IRL) work situation Online influence fueled by a […]