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Implement an Impactful Influencer Marketing Strategy This Easter

How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not only is Easter a peaceful holiday that’s celebrated worldwide but it’s an important period for brands too, especially chocolate brands. Most brands increase their marketing efforts over this period in order to maximize their revenue streams […]

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Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned to increase their investments in content marketing production. Yet, distributing this content clearly remains a huge challenge, as 53% of marketers say that distribution is one of the 5 major challenges encountered when defining their strategy. […]

CONTENT MARKETING

A Guide to Using Influencers to Distribute Your Brand’s Content

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Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all choose the content we want to look at and the kind of adverts we wish to receive. These important developments have considerably changed things for businesses. Yet they’ve adapted, and they now have the opportunity to […]

Why outsourcing is a quick-win for businesses invested in content marketing. Marketing departments generally have a lot of projects and campaigns on the go all the time and often there aren’t enough people available to get the jobs done. Outsourcing has become a common point of discussion amongst business owners, especially amongst businesses that are […]

How the latest content marketing trends will impact marketers in 2017. Countless businesses have come to realize the incredible benefits associated with content marketing, which is why this tactic has become an integral part of marketing strategies around the world. According to the Content Marketing Institute, 70% of B2B marketers are planning to create more […]

How to link your content marketing efforts to your business’s bottom line. Today, over 73% of major organizations hire an expert to manage their content marketing. Content marketing has become an integral part of marketing strategies around the world for both B2C and B2B businesses. Experienced marketers know exactly what content to produce for a […]