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All I want for Christmas is an influencer marketing campaign

The holiday season can be a huge challenge for clients, who often expect a lot from their communication agencies at this time of year. And they have good reason to, as Christmas is often the busiest time of the year in many industries. James Murphy, Chief Executive of ad agency Adam&EveDDB, emphasized the impact it […]

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Marketers are becoming increasingly aware that consumers are no longer responding to traditional adverts, finding them intrusive and overwhelming. As consumer habits evolve, methods of advertising need to keep up. Recently, the concept of native advertising has been generating a lot of buzz – and with good reason – as studies suggest that 70% of […]

Now begins the time of year when marketers start making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social networks still make sense for their business. So what does this mean […]

INFLUENCER MARKETING

Are Native Advertising and Influencer Marketing Mutually Exclusive?

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Influencer marketing is not the next big thing anymore. Rather, your company should already be working with influencers to talk about your brand. If not, board that train now and catch up fast. Whether influencers are part of your B2B or B2C marketing strategy, it’s often time consuming to find the right professionals. You need […]

The economic crisis of 2008 impacted nearly everyone. Since that time, there has been some improvement, but lately we’ve seen the economy stall or get worse for some countries. In Europe and elsewhere, major financial and political uncertainty have decelerated economic activity. Some sectors, such as the historically robust luxury goods market, only saw a […]

When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, communicate about their marketing offers and boost conversion. What was once siloed to PR or social media departments, influencer […]

Looking Beyond the Crystal Ball in 2016 and Beyond “Look into my crystal ball, and tell me what you see.” When it comes to the one of the most talked-about topics of 2016, influencer marketing is at the top of the list for many professionals. A week ago, we at Upfluence decided to discuss the […]