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Drive web to store sales through influencers

Since the advent of online shopping, people have been prophesying the death of brick and mortar shops. It’s true that in recent years foot traffic in shops has fallen and online research is up (particularly on mobile devices), but brands and retailers can turn their online presence into an advantage on the shop floor. By […]

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Did you know that we process visual content 30 times quicker than we process a word? Appealing visual content can generate better engagement, likes, comments and shares than text-only content. Hubspot has noted a 37% increase in engagement from targeted customers when the article is optimised by adding more compelling visual elements. Our way of consuming content […]

The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]

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The holiday season can be a huge challenge for clients, who often expect a lot from their communication agencies at this time of year. And they have good reason to, as Christmas is often the busiest time of the year in many industries. James Murphy, Chief Executive of ad agency Adam&EveDDB, emphasized the impact it […]

Marketers are becoming increasingly aware that consumers are no longer responding to traditional adverts, finding them intrusive and overwhelming. As consumer habits evolve, methods of advertising need to keep up. Recently, the concept of native advertising has been generating a lot of buzz – and with good reason – as studies suggest that 70% of […]

Now begins the time of year when marketers start making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social networks still make sense for their business. So what does this mean […]

As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in recent years, and budgets are increasing to make room for them: native advertising and influencer marketing. But as these buzz words are put into action by brands and companies all […]