Are Native Advertising and Influencer Marketing Mutually Exclusive?
As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in recent years, and budgets are increasing to make room for them: native advertising and influencer marketing. But as these buzz words are put into action by brands and companies all […]
Influencer marketing is not the next big thing anymore. Rather, your company should already be working with influencers to talk about your brand. If not, board that train now and catch up fast. Whether influencers are part of your B2B or B2C marketing strategy, it’s often time consuming to find the right professionals. You need […]
The economic crisis of 2008 impacted nearly everyone. Since that time, there has been some improvement, but lately we’ve seen the economy stall or get worse for some countries. In Europe and elsewhere, major financial and political uncertainty have decelerated economic activity. Some sectors, such as the historically robust luxury goods market, only saw a […]
Looking Beyond the Crystal Ball in 2016 and Beyond “Look into my crystal ball, and tell me what you see.” When it comes to the one of the most talked-about topics of 2016, influencer marketing is at the top of the list for many professionals. A week ago, we at Upfluence decided to discuss the […]
Today, we are glad to welcome Andrea, founder of the blog http://fromeuropewithlove.fr/ Through this interview, Andrea takes us behind the scenes of her blog, inspirational ! Discover it ! Can you introduce yourself and your blog fromeuropewithlove.fr ? My name is Andrea, I’m French, and I’m the co-founder of fromeuropewithlove.fr. A blog launched with a friend […]
Sebina introduces her blog geekechic.com where she writes about fashion tech in Italy. An ambitious project that you can’t afford to miss ! 1. Hello Sebina, can you introduce yourself and your blog geekechic.com ? Hello Upfluence readers! I am Italian, currently living between Milan and Barcelona and working as a content strategist. I love writing since […]
Jenny is a fashion lawyer and style blogger, she introduces her passion for fashion and offers various tricks and tips. A blog that you really have to discover ! 1. Hello Jenny, can you introduce yourself and your blog http://www.goodbadandfab.com/? I’m a LA fashion lawyer turned beauty and style blogger. My blog is a personal […]