Case Studies


Ulysse Nardin – Introducing the new Executive Skeleton Tourbillon

Introducing the new Executive Skeleton Tourbillon with an influencer marketing campaign! In order to successfully promote the official release of the new Executive Skeleton Tourbillon, Ulysse Nardin targeted men of 30 to 65 years old with high income, fans of luxury gadgets and luxury lifestyle. What will this case study teach you? You’ve probably heard of Native […]

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Sopra Steria published 168 content pieces in 12 months This content targets professionals and experts in IT security and digital transformation. Prior to the content production step, Upfluence conducted a content audit of Sopra’s 10 main competitors. This audit includes weaknesses and strengths of each company, quantitative and qualitative analysis, and of course actionable recommandations. What will […]

Paypal launched its new app with a mobile native ad campaign! In order to successfully promote its app, Paypal targeted students specifically in Nancy (France) through lifestyle blogs and social media channels. What will this case study teach you? You’ve probably heard of Native Advertising and its supposedly incomparable results, but what does a good Native Ads […]

Case Study

HYT – New H2 tradition watch

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Promotion of Aptamil App to young women in Switzerland In order to successfully promote its app Aptababyname and increase brand awareness on digestion, feeding and allergies topics, Aptamil decided to reach young women & mums by contacting 160 family bloggers in Switzerland. All posts were amplified on Facebook to the most relevant audience. What will this case […]

Microsoft launches a student social media challenge Microsoft relied on Blogs, Facebook & Twitter to reach 18-25 yo French students. The challenge was rewarding, with prizes such as MS Surface touch pads. What will this case study teach you? You’ve probably heard of Native Advertising and its supposedly incomparable results, but what does a good Native Ads […]

Ricola promotes the 75th anniversary of its original recipe In order to successfully promote its 75th recipe anniversary, Ricola decided to reach people interested in health and wellness, food, lifestyle, travel and parents blogs. What will this case study teach you? You’ve probably heard of Native Advertising and its supposedly incomparable results, but what does a good […]

Victorinox – the launch of the new I.N.O.X Watch In order to successfully launch its watch, Victorinox decided to reach men interested in menswear, trendy luxury lifestyle and men’s gear on blogs & social media it already trusted. What will this case study teach you? You’ve probably heard of Native Advertising and its supposedly incomparable results, […]