Case Study


Content Marketing: How Sopra Steria published 168 content pieces in 12 months


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Sopra Steria published 168 content pieces in 12 months

This content targets professionals and experts in IT security and digital transformation. Prior to the content production step, Upfluence conducted a content audit of Sopra’s 10 main competitors. This audit includes weaknesses and strengths of each company, quantitative and qualitative analysis, and of course actionable recommandations.

What will this case study teach you?

You’ve probably heard of Content Marketing and its supposedly incomparable results, but what does a good Native Ads Campaign look like? What results can be expected? How much should you pay? We explore these concerns and give you answers with this case study.

What you’ll get out of it

1. The proper way to define your content strategy

What should you begin with? How can you plan efficiently your content production? When should you publish your content and where?

2. Budget Example

How much should you pay for sponsored content on the blogs you’ve identified? What are the metrics that lets you determine the price of an influencer and your overall budget?

3. What published content will look like

…especially regarding technical topics. How can you make your content appealing and engaging with your audience? How to explain a complex idea with a design?

4. The Social Media Boost you’ll get from your campaigns

Once your content is published, you can amplify it across social media to make sure you get read. Here are a few examples of amplified articles.

5. The results

…you can expect from content marketing and what the success metrics are. How to calculate your ROI? How to track results overtime when organic views come into play?