Case Study


Reblochon – Launch of new recipes to rediscover the AOC taste


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Reblochon launched a Native Advertising campaign in partnership with food bloggers!

This campaign targets french speaking men and women interested in cooking. Upfluence conducted a Native Advertising campaign with original recipes with Reblochon made by influencers who then amplified it to the most relevant audience: foodies!

What will this case study teach you?

You’ve probably heard of Native Advertising and its supposedly incomparable results, but how much should you pay? We explore these concerns and give you answers with this case study.

What you’ll get out of it

1. The proper way to define your objectives

What demographic do you want to reach? Which blogs are more likely to engage the audience you need? How many articles do you want published?

2. What published content will look like

There is no limit to your creativity here, but this case study gives you examples of what was achieved by the brand with the influencers it partnered with.

3. The Social Media Boost you’ll get from your campaign.

…with examples of published content from influencers and metrics of social media engagement per influencers.

4. The results

…you can expect from influencer marketing and what the ROI and success metrics are