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How You can Personalize and Distribute Your Content Marketing

Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

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Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned to increase their investments in content marketing production. Yet, distributing this content clearly remains a huge challenge, as 53% of marketers say that distribution is one of the 5 major challenges encountered when defining their strategy. […]

How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]

CONTENT MARKETING

The 5 essentials for launching your content marketing strategy

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Why outsourcing is a quick-win for businesses invested in content marketing. Marketing departments generally have a lot of projects and campaigns on the go all the time and often there aren’t enough people available to get the jobs done. Outsourcing has become a common point of discussion amongst business owners, especially amongst businesses that are […]

How the latest content marketing trends will impact marketers in 2017. Countless businesses have come to realize the incredible benefits associated with content marketing, which is why this tactic has become an integral part of marketing strategies around the world. According to the Content Marketing Institute, 70% of B2B marketers are planning to create more […]

How to link your content marketing efforts to your business’s bottom line. Today, over 73% of major organizations hire an expert to manage their content marketing. Content marketing has become an integral part of marketing strategies around the world for both B2C and B2B businesses. Experienced marketers know exactly what content to produce for a […]

Did you know that we process visual content 30 times quicker than we process a word? Appealing visual content can generate better engagement, likes, comments and shares than text-only content. Hubspot has noted a 37% increase in engagement from targeted customers when the article is optimised by adding more compelling visual elements. Our way of consuming content […]