A Guide to Understanding and Measuring Content Marketing ROI

How to link your content marketing efforts to your business’s bottom line. Today, over 73% of major organizations hire an expert to manage their content marketing. Content marketing has become an integral part of marketing strategies around the world for both B2C and B2B businesses. Experienced marketers know exactly what content to produce for a […]

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Did you know that we process visual content 30 times quicker than we process a word? Appealing visual content can generate better engagement, likes, comments and shares than text-only content. Hubspot has noted a 37% increase in engagement from targeted customers when the article is optimised by adding more compelling visual elements. Our way of consuming content […]

The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]


Interview Traveling Ted

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Let’s continue our interviews ! Today we are glad to welcome Miguel, founder of the blog lbosquejo. A blog where you can find precious fashion tips. You can’t miss it ! 1. Hello Miguel, can you introduce yourself and your blog ? My name is Miguel Paolo Celestial. I started my menswear blog way back […]

Today, we are glad to welcome Sarah, founder of the blog about personal style via emotional intelligence. Don’t waste your time, discover it right now ! 1. Hello Sarah, can you introduce yourself and your blog ? I’m a dancer & a blogger and my blog is about personal style via emotional intelligence. 2. What […]

Emotion has always played a huge part in influencing the consumer’s decision. For example, a teenager willing to buy its first car would be torn between rational arguments (I don’t need a jaguar to go to the university, it’s better if I choose a smaller car, it will be easier for me to park) and […]

Our interview series continue with Jana, founder of the blog Jana introduces her blog lifestyle,beauty, wellness, travelling, a blog full of different topics that you can’t miss. Hello Jana, can you introduce yourself and your blog ? I am Jana, living in Bonn/ Germany. It has been four years now, that I started writing my […]