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School and Universities: How to Improve Your Content Marketing Strategy?

School and universities have historically used the same marketing tactics to attract and enroll the best students possible, including open house events, print advertising, and brochures. Among the long list of marketing tactics available, one commonly overlooked tactic many universities and schools miss is content marketing. Content marketing is a powerful tactic that can help educational […]

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How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal with a unique set of challenges. Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their […]

Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

CONTENT MARKETING

Content Distribution – 3 Steps You Need to Consider for Driving Your Editorial Strategy

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How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]

Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all choose the content we want to look at and the kind of adverts we wish to receive. These important developments have considerably changed things for businesses. Yet they’ve adapted, and they now have the opportunity to […]

Why outsourcing is a quick-win for businesses invested in content marketing. Marketing departments generally have a lot of projects and campaigns on the go all the time and often there aren’t enough people available to get the jobs done. Outsourcing has become a common point of discussion amongst business owners, especially amongst businesses that are […]

How the latest content marketing trends will impact marketers in 2017. Countless businesses have come to realize the incredible benefits associated with content marketing, which is why this tactic has become an integral part of marketing strategies around the world. According to the Content Marketing Institute, 70% of B2B marketers are planning to create more […]