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Drive web to store sales through influencers

Since the advent of online shopping, people have been prophesying the death of brick and mortar shops. It’s true that in recent years foot traffic in shops has fallen and online research is up (particularly on mobile devices), but brands and retailers can turn their online presence into an advantage on the shop floor. By […]

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The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]

The holiday season can be a huge challenge for clients, who often expect a lot from their communication agencies at this time of year. And they have good reason to, as Christmas is often the busiest time of the year in many industries. James Murphy, Chief Executive of ad agency Adam&EveDDB, emphasized the impact it […]

INFLUENCER MARKETING

Native Advertising: The Future of Advertising is Now

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Now begins the time of year when marketers start making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social networks still make sense for their business. So what does this mean […]

As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in recent years, and budgets are increasing to make room for them: native advertising and influencer marketing. But as these buzz words are put into action by brands and companies all […]

The economic crisis of 2008 impacted nearly everyone. Since that time, there has been some improvement, but lately we’ve seen the economy stall or get worse for some countries. In Europe and elsewhere, major financial and political uncertainty have decelerated economic activity. Some sectors, such as the historically robust luxury goods market, only saw a […]

When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, communicate about their marketing offers and boost conversion. What was once siloed to PR or social media departments, influencer […]