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A perfect match: influencer marketing and the beauty industry

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is certainly not new, but it’s a industry which is continually evolving, diversifying, and generating new trends. It could be argued that today we are more concerned than ever with our […]

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When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many innovations that the 90s gave us, the internet is probably the most iconic. This new online world was exciting and the possibilities were endless but as time went on, the […]

Last year Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among millennials, who are perhaps the healthiest generation so far. More and more people are prioritizing a healthy lifestyle, and there has been a noticeable boom in healthy living. And, […]

INFLUENCER MARKETING

How Influencer Marketing Can Take Your Travel Business to New Heights

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By the year 2020, the most important luxury market in the world will be China, which is why brands are already fighting to get their hands on a piece of it. The best part for them is that this can be done remotely since Chinese citizens are frequent social media users who are heavily influenced […]

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]

How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not only is Easter a peaceful holiday that’s celebrated worldwide but it’s an important period for brands too, especially chocolate brands. Most brands increase their marketing efforts over this period in order to maximize their revenue streams […]

How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]