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Influencer marketing campaigns for luxury brands: 6 steps to success

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]

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How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not only is Easter a peaceful holiday that’s celebrated worldwide but it’s an important period for brands too, especially chocolate brands. Most brands increase their marketing efforts over this period in order to maximize their revenue streams […]

How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]

INFLUENCER MARKETING

Drive web to store sales through influencers

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The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]

The holiday season can be a huge challenge for clients, who often expect a lot from their communication agencies at this time of year. And they have good reason to, as Christmas is often the busiest time of the year in many industries. James Murphy, Chief Executive of ad agency Adam&EveDDB, emphasized the impact it […]

Marketers are becoming increasingly aware that consumers are no longer responding to traditional adverts, finding them intrusive and overwhelming. As consumer habits evolve, methods of advertising need to keep up. Recently, the concept of native advertising has been generating a lot of buzz – and with good reason – as studies suggest that 70% of […]

Now begins the time of year when marketers start making predictions and anticipating where priorities should lie in 2017. This year, more companies spent money advertising on social networks than the year before, and many are now evaluating those efforts to ensure social networks still make sense for their business. So what does this mean […]