Upfluence announces the opening of its new subsidiary in Switzerland
Lyon, March 1st 2016 – Upfluence, technology company of influencer marketing opens its new subsidiary in Switzerland. Daniela Leone, former executive director of a famous luxury brand will run the new company located in Neuchâtel. Having worked for 25 years in the luxury industry in strategic positions of marketing and communication, she wants Upfluence to be the undisputed leader of influencer marketing in Switzerland.
An international company. Upfluence was established in 2013 by its 5 co-founders specialised in technology (computing, finance…) and business (marketing, entrepreneurship). The company is now based in the United States with its headquarters in San Francisco, in France (Lyon and Paris), and in Switzerland in Neuchâtel with a division dedicated to the luxury sector and another one aiming to reach new customers in booming industries: automotive industries, high-technology, and pharmaceutical industries…
High-Tech products. The unique technology developed by Upfluence help identify the main influencers online in more than 200 industries, in all languages and countries. Upfluence provides for its customers the management of their influencer marketing campaigns and content marketing, from the influencers identification to the publication of articles on blogs and social media. As such, the influencer marketing is a complement to the traditional advertising (newspapers/magazines) for many industries on public relations.
A recognised expertise. Working with more than 650 customers and famous brands in Switzerland such as Victorinox, Louis Erard or HYT, Upfluence business model has been rewarded many times. More recently, the company received the “prix CIC” by the CIC bank last december, that has rewarded the technological and strategic vision of the company. Now, Upfluence handles content marketing campaigns and influencer marketing of major companies such as Paypal, Sopra Steria, Danone or Microsoft.
A promising market. Influencer marketing, the main source of income of Upfluence, is a booming market. According to a study conducted by Tomoson, 59% of the marketing experts will increase their budget dedicated to influencer marketing in 2016. MacKinsey considers that marketing by word of mouth generates more sales than paid online advertising. Finally, the market of native advertising in the USA, that includes content marketing and influencer marketing, is estimated to reach over 13.9 billion dollars of revenue in 2016, and should reach 21 billion dollars in 2018 (Business Insider UK).
Daniela Leone indicates that “influencer marketing represents the future of branding for luxury. Each entity must integrate influencer marketing into its communication strategy. Let’s not forget that social media isn’t only for teenagers. The vast majority of your customers are already using it every day. Brands must learn from their customers.“
How to contact Upfluence :
Nicolas Miachon – CMO