Upfluence has become the new member of the “startup program” of Hewlett Packard Enterprise, intended to freely support 30 start-ups for a year in order to help them accelerate their growth. The selection was made in accordance with a strict selection process including a pitch before a jury of experts.
Leader of influencer marketing
The startup, consider a leader of influencer marketing, will have the guidance of Christophe Fontaine, product team manager |Servers |Storage |Network at HPE. Upfluence will also have access to a network of investors and would attend various workshops and conferences. Upfluence will also have access to a network of investors and would attend various workshops and conferences.
Christophe Fontaine, product team manager at HPE, and project sponsor for the promo start up 2016
C.Fontaine stated that: “ beyond new forms of communication through social networks, we shouldn’t forget the human aspect. I will be placing all my experience at the disposal of Upfluence, focusing on the relationship with the company and key influencers. “
Influencer marketing, main source of income of Upfluence, is a booming market. A study conducted by Tomoson shows that 59% of marketing experts will increase their budget dedicated to influencer marketing in 2016. MacKinsey estimates that marketing by word of mouth generates more sales than paid online advertising.
With its 25 employees scattered over San Francisco, Neuchâtel and Lyon, Upfluence develops and markets technological solutions of influencer marketing and content. The company uses its own proprietary algorithms to identify key influencers for its customers and to manage its influencer marketing campaigns. It offers a new perspective for brands which can enter in the social sphere of their “fans”. Upfluence distinguishes itself from its competitors by increasing its customers visibility. And this without doing intrusive online advertising and outside of any brand pages, whether on Facebook, Instagram or more generally on blogs consulted by end customers.
Since 2013, Upfluence has successfully positioned itself in key industries (Luxury, High-Tech, IAA…) and plays a central role in ensuring the success of its customers including Microsoft, EDF, Paypal or Victorinox.
Contact Upfluence :
Nicolas Miachon – CMO