Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be successful sales strategies for e-commerce brands.  E-commerce brands are capitalizing on the huge role that social media plays in the purchase journey from driving brand awareness to product discovery and conversions. Thanks to innovative new social features it’s never been easier to embrace social media as a key channel in reaching your sales objectives.

By investing in the right influential partner and aligned social channels, brands can grow their organic online reach, improve the customer experience, create new opportunities for continued influencer partnerships, and fuel more online sales.

We break down 5 key reasons why social commerce should be front of mind for your marketing strategy.

Expand your online reach

The biggest social media platforms have millions of active users. With social media usage at an all-time high, now’s the time to build a social brand awareness strategy to reach a large, online audience!

Drive product awareness

Use social commerce features such as product catalogs, Instagram stickers, or Pinterest product pins to showcase products & share information.

Leverage testimonials and influencers

Repost customers’ photos and testimonials as user-generated content. Partner with influencers to review and promote your products

Create a positive customer experience

Use social commerce features to provide a frictionless end-to-end social purchase journey for your customers.

Launch a new revenue channel

In-app checkout on social media platforms helps brands to drive more online sales directly through social media.

Download our infographic: 5 reasons to try social commerce for more information.