Don’t Take Any Risk, Know The Rules. Guidelines for an influencer Campaign

In a recent press announcement, the FTC (America’s consumer protection agency) announced their first ever complaint against influencers.  Up until now, exclusively brands have been targeted in these transparency cases. Such as in 2015 when Machinima collaborated with 5 Youtubers to promote the Xbox 1 … but now influencers are receiving warnings, too. In their latest investigation, the FTC notified 45 Instagrammers (and their representative brands) with cautionary letters indicative of their lack of transparency.  (more…)

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