It’s time to get rid of the noise when it comes to social media monitoring

Social media monitoring is a highly competitive niche. There are many tools allowing you to spy on competition, track the virality of your social campaigns or follow a specific topic. If you are wondering why these tools are so popular, have a look at how many posts are published each second on social networks: Impressive, […]

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The beginning of the year is the time for traditions such as well wishing and, for some of us, resolutions – short-lived or not! At Upfluence, our resolution for 2017 is to communicate our expertise more efficiently to all those we work with; our clients, suppliers, visitors to our website and, of course, not forgetting […]

If you don’t know it yet, Upfluence Search is a powerful influencer search engine developed by a team of experts in marketing & software at Upfluence. This software helps you identify top influencers with instant access to a 1.2M+ influencer database in 250+ industries. Today, we’re over excited to announce three awesome new features! Perform […]


Native Advertising: The Future of Advertising is Now

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Influencer marketing is not the next big thing anymore. Rather, your company should already be working with influencers to talk about your brand. If not, board that train now and catch up fast. Whether influencers are part of your B2B or B2C marketing strategy, it’s often time consuming to find the right professionals. You need […]

When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, communicate about their marketing offers and boost conversion. What was once siloed to PR or social media departments, influencer […]

Emotion has always played a huge part in influencing the consumer’s decision. For example, a teenager willing to buy its first car would be torn between rational arguments (I don’t need a jaguar to go to the university, it’s better if I choose a smaller car, it will be easier for me to park) and […]

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