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How to Use Content Marketing as a Lead Generation Tool

The 6 steps to follow to generate more qualified leads using content marketing and social media. According to the Content Marketing Institute, content marketing generates over three times as many leads as outbound marketing and costs 62% less, which would explain why 75% of businesses decided to increase their content marketing budgets over the last […]

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The new database features Twitch e-gaming influencers, in-app content previews, direct messaging, and predefined merge fields for lightning-fast contacting. Here are the details: Twitch is now available on Upfluence We’ve been raving about influencer marketing in the Esports vertical for a while now so it only made sense to integrate the no. 1 platform for […]

The metrics that matter when tracking the results of your influencer marketing campaigns. If you want to boost your influencer marketing campaign ROI, you first need to understand it. Even though influencer campaigns can be linked to specific goals and measured in a similar way to other marketing channels, the ambiguous nature of viral content […]

CONTENT MARKETING

Content Marketing Best Practices for B2Bs: An All-In-One Guide to Facebook, Twitter & LinkedIn

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The key gaming channels you need to know about in 2018 and how to use them in your upcoming influencer marketing campaigns. According to Statista, the esports sector generated over $492 million in revenue in 2016 alone, a number that is said to reach $1.48 billion by 2020. Gamers no longer fit into the stereotypical […]

If you’re in the process of creating or optimizing your 2018 content plan, these are the content types that you should be paying attention to. The face of content marketing is changing at a rapid pace, as are the types of content that users prefer to engage with. In order to stay ahead of the […]

A closer look at how Instagram’s latest features can be used to take your influencer marketing campaigns up a level. Now 800 million users strong, Instagram is quickly becoming one of the most powerful social media apps around, particularly if you’re looking to reach the Generation Z audience. Social media has never been a foreign […]

Upfluence is very excited to announce its new and improved influencer selection process!    We tweaked a few features to make the selection process even more seamless for 2018. Here’s what’s new: Improvement #1 We made it easier to keep track of selected influencers across multiple searches. In the past, our search and list creation […]