Influencer Marketing In The B2B Industry

Influencer Marketing in numbers It’s a fact: B2B marketers are lagging behind when it comes to influencer marketing. In 2017, 48% of B2C marketers reported running ongoing influencer programs compared to only 11% of B2B marketers. However, 49% of B2B marketers surveyed showed to be “experimenting” with the strategy. Is 2018 the year B2Bs will […]

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One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to deliver the results you need? (Spoiler alert: Influence isn’t just how many followers you have.) It’s a lot more complicated that that. This question can make or break a campaign, after all. The […]

The “short video” responds to a growing consumer preference for clear, concise content. In an era where consumers are increasingly mobile, busy, and inundated with information, marketers have to adapt. What characterizes this successful new ad format? You’ve probably already watched one yourself. Typically less than a minute long, short videos are compact clips which […]


Influencer Statistics: Reliable Demographic Data for Influencer Audiences

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What are fake influencers? ‘Fake influencers’ are social media profiles that commit fraud by faking high engagement and community size in order to participate in influencer campaigns. As influencer marketing increases in popularity, the ability to spot fake influencers has become critical to the continued success and credibility of the market. How do you spot a fake […]

Did you know that 91% of buyers prefer interactive and visual content over traditional text-based and static media? Did you know that we process visual content 30 times quicker than we process words? We were already using the term “data visualization” 10 years ago, but this has become an amazingly hot topic for content marketers […]

What does the word influence mean? What is an influencer? What are influencers? Who are the influencers? Influence means to have an effect on other people. Thus an Influencer is someone who is influential, or affects the behavior of others, which implies visibility (ie on a platform) and an engaged audience. The keyword here is […]

Today, consumers place more trust in influencers than traditional brand advertisements. This explains why we see Influencer-generated content (IGC) everywhere now. It’s a crucial indicator of marketing share and a competitive advantage in a world that’s shifting away from traditional advertising. What marketers need to know is that behind all great IGC is calculated strategy. […]