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How to Choose the Perfect Influencer: Strategies to Guide Your Search

Influencer marketing can have an enormous impact on the success of a marketing campaign. However, this is only when the influencer fits your brand. Here is your guide to choosing an influencer that will boost awareness for your business. What is an influencer? Although some influencers have large numbers of followers, it’s important to remember […]

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Let’s face it: We all wish that we could listen in at the table when our customers talk about our companies and products or services. We know what we’re saying about our industry and what we do—it’s what we talk about every day, so how could we not? But sometimes it’s hard to get a […]

How influencer marketing can be used to reach out to one of the fastest growing consumer groups, Generation Z and Alpha.   For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that […]

CONTENT MARKETING

Content Marketing: The Future Of Marketing (Infographic)

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Browse, evaluate, contact. Social media analytics built into your browser. This Chrome plugin is the ultimate “do it yourself” tool for influencer marketing. No purchase necessary, no hassle, just unrivalled insights. Upfluence for Chrome allows you to analyze an influencer’s profile straight from your browser and is compatible with profiles on all major networks: such […]

How to incorporate influencers into your upcoming Christmas marketing campaigns. Christmas is nearly upon us again, which means there are only a few months left to plan and execute your holiday campaigns. The holiday season can be a lucrative period but it is also one of the most competitive times of the year, which means […]

If you’re new to the world of content marketing and want to create your first strategy, this is what you need to know to get started. According to HubSpot, 63% of marketers list traffic and lead generation as their top marketing challenge; a challenge that can easily be overcome with a content marketing strategy. Creating […]

Looking to work with influencers on Instagram? This is what you need to know about approaching them. After reaching 800 million monthly active users in September 2017, Instagram recently announced that they’ve officially reached 1 billion monthly active users. This massive increase in users has made Instagram a go-to platform for many brands. In fact, […]