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Podcast: Influencers Challenge the Hierarchy of the Fashion Industry.

Out with the old, in with the new! The hierarchy of the fashion industry is being dismantled by, you guessed it: influencers. Filling the front rows of events like NYC fashion week, self-made bloggers are pushing out celebrities and top media correspondents. Tragic? It depends on who you ask. For advertisers, the intimate connection audiences […]

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The internet of things, or IoT, is no longer just a buzzword, it’s a trend that content marketers should all be paying attention to. After the number of connected devices reached a whopping 15.4 billion in 2015, IHS has predicted that this number will grow to 30.7 billion in 2020, and 75.4 billion by 2025. […]

Google has announced the launch of AMP Stories. A new, interactive content feature for mobile: “Stories” a visual storytelling format for the open web. Available since February 2018, Accelerated Mobile Pages (AMP) Stories is the latest innovation in Google’s push towards creating a richer mobile experience.   Google is taking another step towards mobile users […]

CONTENT MARKETING

Why Authenticity in Content Marketing is Everything in 2018

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Artificial intelligence (AI) has certainly become a game changer in many industries and areas of business, including content marketing. AI is changing the way we live and how we do business. Along with saving you time and helping you get things done, AI is also the driving force behind processes such as your Google search […]

There are a number of changes that are currently taking place in the world of digital marketing. These are the trends that you should be paying attention to in 2018. We’ve come a long way since 2008 when words such as search engine optimization and social media marketing were new concepts to a lot of […]

Why you should be using this popular Q&A platform to take your content marketing strategy to a whole new level.  Launched in 2010, Quora has fast become one of the most popular question and answer forums online, with over 200 million unique monthly visitors and 500k registered users as of the start of 2018. When Quora was first […]

Email life cycles, internal notification systems, and custom proposals: Upfluence is pioneering the future of Influencer tech with a steady release of software features that cannot be found anywhere else on the market. In this update you’ll discover the latest product advancements and get an insider look at what’s in store for the next development […]