Influencer Marketing Stats: IGC of Three Whisky Brands

Today, consumers place more trust in influencers than traditional brand advertisements. This explains why we see Influencer-generated content (IGC) everywhere now. It’s a crucial indicator of marketing share and a competitive advantage in a world that’s shifting away from traditional advertising. What marketers need to know is that behind all great IGC is calculated strategy. […]

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The number one issue faced by companies running Influencer campaigns is calculating ROI at the end. Therein lies the biggest problem: you can’t start at the end! When it comes to Influencer Marketing, calculating ROI is a process that accompanies the campaign from start to finish. Ready to get Influencer ROI savvy? Here’s our three […]

Why influencer marketing is one of the most effective tactics for increasing awareness about important causes and organizations. Over the last decade, more and more celebrities have been pairing up with charities and nonprofit organizations to show their support for the causes they believe in. Kate Hudson backs Watch Hunger Stop, Emma Watson is a […]


Influencer Contracts in Practice

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Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of sponsored content? In order to avoid sanctions, brands using Influencer Marketing must adhere to transparency guidelines; so how is this “obviously” sponsored content really perceived by viewers? It might be different than how […]

Due to its ability to boost conversions, increase notoriety, and generate sales, Influencer Marketing is quickly becoming the go-to solution for brands. This incredible demand for influencers has forced marketing agencies to evolve. New technology and methods are refining the way we identify, recruit, and report partnerships. Now with the possibility to create influencer campaigns […]

Want an insider look at an Upfluence newsletter? Whether it’s new technology, key events, or regulations; we keep the team up to date on the industry by sending regular newsletters. Sometimes these letters could be useful to people outside Upfluence…We believe this one is one of them. The GDPR law will be a game changer […]

“Micro” Influencers, who are they? Instead of engaging influencers with millions of followers, clients are increasingly satisfied with 20-30 influencers with smaller followings. Who are these “micro” influencers and how are they changing Influencer Marketing? One of the biggest obstacles for IM is paying influencers: companies have to navigate how, through what means, and on […]