Influencer Marketing Explained in 3 Steps – Infographic

Influencer Marketing is more important than ever. Marketing in the 21st century has been dominated by the shift from quantity to quality in terms of audiences. Marketers are now looking for new ways to build trust around their brand and engage effectively with audiences. Influencer Marketing has been on the rise for a few years. […]

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 Today’s digital marketing world has an overwhelming number of strategies to consider. Among all of them, there’s one marketing strategy that’s growing at a rapid pace: influencer marketing. This type of marketing enlists the help of influential sites and personalities within a specific niche or industry for promotional purposes. It quickly became an effective way […]

Marketing in the 21st century has been dominated by the shift from quantity to quality in terms of audiences. In the age of Paid Media, marketers broadcast their messages out to as many people as possible and hoped that the right ones heard it. With the arrival of the Internet, the digital marketing mix expanded […]


3 Creative approaches to Influencer Marketing

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Influencer Marketing (and native advertising) represent an effective way to reach your audience from a trusted influencer voice. Your ads aren’t getting lost in the noise of direct advertisement that’s often hidden from view by ad blocking software. Dedicated Media found sponsored posts are viewed 53% more than banner advertising. Influencer marketing drives awareness for […]

Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the most of it. Native advertising refers to the purchase of relevant, quality sponsored content to be displayed on blogs, websites and social networks. It can take the form of ads with a social context, in-feed units, […]

[Estimated read time: 5 minutes] Influencer Marketing is more Important than ever. In 2015, marketers can’t ignore the advantages of aiming their efforts towards media benefiting from a high level of trust. Which media are these? Any publication from what is called an “influencer”: a person or organization with an engaged follower base that will value any […]

Native advertising isn’t new. But with the advent of digital and inbound marketing strategies, like blogs and social media, it’s going through changes. For more than a century, advertisers have understood the power of posting ads that look like the non-ad content which surrounds them, from posts that mixed ad and editorial content to sponsored […]