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The Future of Content Marketing

Since February 2010, and the Google Panda algorithm update, we’ve been hearing a lot about content marketing. Yet, we’ve been hearing the ‘content is king’ credo for a lot longer than that. Looking back, content marketing has evolved a lot, from a SEO fuel to something much greater as it is perceived today. Knowing where […]

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Before writing this article I researched as a user (lambda) the term “Influencer” on Wikipedia. We can find two concepts for the term ‘”influencer”. The first meaning refers to a phenomenon of persuasion. Person “A” talks a person “B” (in search of a new smartphone for example) that its new phone is the best on […]

Our world is social, and so is the web. Internet users create online, their very own social ecosystem the very same way they would have done it offline. In this environment, users get in touch with numerous interlocutors such as media, brands, and other Internet users. This creates a very co dependent triptych (Users, Advertisers, […]

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Since the first platforms dedicated to the hosting and publishing of blogs, way before the appearance of social networks as we know them, brands have tried (and succeeded) to appear in posts written by bloggers. To achieve such goal, it has always been mandatory to either: – have a strong well-known brand. It will certainly […]

[Estimated read time: 5 minutes] I recently came across a study from the Content Marketing Institute (CMI), a rather famous Organisation that promotes the use of online content in the Marketing Mix of companies (obviously). You can find the full study here. For those of you who are not willing to look at the 20+ slides […]

CPM (ie. ‘Cost per Mille’, Mille being “thousand” in Latin) is a metric well known to marketers. Over the years, it has become a standard way to evaluate the performance of on and off line marketing campaigns. It is mostly used to calculate the relative cost of a marketing campaign on a given medium. Basically, […]

Monetizing a blog is no easy task. Provided that, after a great deal of work, you manage to make some money thanks to your blog, hats off to you, my fellow blogger. It is very likely that you want to spend this money drinking Mojitos with friends (after all, you deserve it, don’t you?). Still, […]