B2B Influence Marketing & Content Marketing

[Estimated read time: 5 minutes] I recently came across a study from the Content Marketing Institute (CMI), a rather famous Organisation that promotes the use of online content in the Marketing Mix of companies (obviously). You can find the full study here. For those of you who are not willing to look at the 20+ slides […]

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CPM (ie. ‘Cost per Mille’, Mille being “thousand” in Latin) is a metric well known to marketers. Over the years, it has become a standard way to evaluate the performance of on and off line marketing campaigns. It is mostly used to calculate the relative cost of a marketing campaign on a given medium. Basically, […]

Monetizing a blog is no easy task. Provided that, after a great deal of work, you manage to make some money thanks to your blog, hats off to you, my fellow blogger. It is very likely that you want to spend this money drinking Mojitos with friends (after all, you deserve it, don’t you?). Still, […]


What makes something “catch on”?

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No. We will need to study what influence is in more detail as this argument seems a bit narrow minded. First of all, we need to differentiate two major types of influence: Personal influence that a person can have over their entourage or in a real life (IRL) work situation Online influence fueled by a […]

Search Engine Optimization (SEO) has been around for nearly as long as the Internet has. It didn’t take long for marketers to realize its incredible potential for traffic generation. Along the years, the rules have changed quite dramatically. And yet, some of them haven’t. For instance, the now very popular saying “Content is King” isn’t […]

New week, new interview! This time, we welcome Quentin, from Gentleman Moderne (Lyon, France). Even though his blog is fairly recent, it’s been off to a very promising start, and already gathers nice communities on social media, and a faithful readership. Here, he shares his thoughts on his upcoming projects, and blogging in general. Could […]

The blogger interview series continues (yay!) This Monday, please welcome our very first American blogger Megan, founder of Bohemian Trails. This travel blog not only has HUGE social media communities, but also pretty incredible partnerships with big names in her industry, like Lonely Planet or National Geographic. So dig in, don’t wait up, and hopefully […]