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A Guide to Influencer Marketing for China’s Growing Luxury Market

By the year 2020, the most important luxury market in the world will be China, which is why brands are already fighting to get their hands on a piece of it. The best part for them is that this can be done remotely since Chinese citizens are frequent social media users who are heavily influenced […]

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How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal with a unique set of challenges. Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their […]

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]

INFLUENCER MARKETING

Implement an Impactful Influencer Marketing Strategy This Easter

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Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing your expertise, building up your reputation, increasing traffic on your website or even generating business leads. However, your content is not just for you. To be wholly efficient, your content must offer added value to your […]

Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned to increase their investments in content marketing production. Yet, distributing this content clearly remains a huge challenge, as 53% of marketers say that distribution is one of the 5 major challenges encountered when defining their strategy. […]

How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing has become a natural addition to content strategies all around the world. And while this tactic is a good way to bulk up your content marketing efforts, it’s now also become an integral part of content […]

Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all choose the content we want to look at and the kind of adverts we wish to receive. These important developments have considerably changed things for businesses. Yet they’ve adapted, and they now have the opportunity to […]