We’ve all seen it before – the “Verified” tick badge has become very popular on social media platforms in the past few

To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness. To marketers, it’s

One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to

Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of

“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80%

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and

When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons.

As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted