Case Studies


Nescafé AZERA – Storytelling with Influencer Marketing

Nescafé partnered with top Swiss Lifestyle influencers to tell the story of their newest line of coffee: AZERA Intenso Espresso. Backstage Instagram Stories, original recipes, massive contests- this campaign has it all.  Upfluence recruited the crème de la crème of Swiss content creators to ensure a dynamic, engaging coverage of Nescafé AZERA. The result? One-of-a-kind editorial content that exceeded […]

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Reblochon launched a Native Advertising campaign in partnership with food bloggers! This campaign targeted french-speaking men and women interested in cooking. Upfluence conducted a Native Advertising campaign with original recipes featuring Reblochon made by influencers who then amplified it to their most relevant audience: foodies! What will this case study teach you? You’ve probably heard of Native […]

Promotion of Aptamil App to Young Women in Switzerland. By contacting the top influential family bloggers in Switzerland, Upfluence helped Aptamil launch its new app, Apta Babyname. The content was then amplified, increasing brand awareness on digestion, feeding and allergies topics with the most relevant audience: young mothers. What will this case study teach you? You’ve probably […]

Case Study

Perrier-Jouët Event – Influencer Marketing with Instagram Stories.

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Discover the ‘behind the scenes’ metrics from Ricola’s influencer launch event in Thailand. To create brand visibility in a new market, Ricola opted for a Influencer event with some of Thailand’s top influencers. Upfluence’s specialists helped them find the right influencers for the job and amplify the unique experience with a native advertising campaign. What […]

How Dagobear used an Influencer Sampling Campaign to promote their line of menswear and accessories on Instagram. In order to promote their products and increase brand recognition, Dagobear chose to target young Instagram micro-influencers based in France who loved fashion and lifestyle. Upfluence’s specialists then helped them find the right influencers for the job and […]

Discover the Blockchain Revolution Through a Content Marketing Campaign! With the aim of reinforcing its position as an expert, Sopra Banking Software ran a Content Marketing Campaign in collaboration with Upfluence. Through conversational and playful content pieces, this campaign reached a target audience of professionals and experts from the FinTech, Banking and Finance sectors. What will this […]

How Ulysse Nardin Used an Influencer Marketing Campaign to Introduce Their New Watch: The Executive Skeleton Tourbillon. In order to promote the official release of the Executive Skeleton Tourbillon, Ulysse Nardin chose to target 30-65 year old men with high income that were fans of luxury gadgets and luxury lifestyle. Upfluence’s specialists then helped them […]