Case Studies

Perrier-Jouët Event – Influencer Marketing with Instagram Stories.

A complete analysis of the Perrier-Jouët influencer event in Ibiza. To establish themselves as the ultimate bottle of the night, Perrier-Jouët used Upfluence software to recruit top Instagram Influencers for two major events in Ibiza. To take advantage of Instagram’s latest “stories” feature, Perrier-Jouët chose to promote their summer contests to an affluent European audience with flashy, […]

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Discover the ‘behind the scenes’ metrics from Ricola’s influencer launch event in Thailand. To create brand visibility in a new market, Ricola opted for a Influencer event with some of Thailand’s top influencers. Upfluence’s specialists helped them find the right influencers for the job and amplify the unique experience with a native advertising campaign. What […]

How Dagobear used an Influencer Sampling Campaign to promote their line of menswear and accessories on Instagram. In order to promote their products and increase brand recognition, Dagobear chose to target young Instagram micro-influencers based in France who loved fashion and lifestyle. Upfluence’s specialists then helped them find the right influencers for the job and […]

Case Study

Sopra Banking Software – The Inevitable Blockchain Campaign

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How Ulysse Nardin Used an Influencer Marketing Campaign to Introduce Their New Watch: The Executive Skeleton Tourbillon. In order to promote the official release of the Executive Skeleton Tourbillon, Ulysse Nardin chose to target 30-65 year old men with high income that were fans of luxury gadgets and luxury lifestyle. Upfluence’s specialists then helped them […]

Sopra Steria Published 168 Content Pieces in 12 Months. The content targeted professionals and experts in IT security and digital transformation. Prior to producing the pieces, Upfluence conducted a content audit of Sopra’s 10 main competitors. This audit included weaknesses and strengths of each company, quantitative and qualitative analysis, and of course, actionable recommendations. What will […]

Paypal Launched its New App with a Mobile Native Ad Campaign! In order to successfully promote its new mobile app, Paypal targeted students living in Nancy, France through lifestyle blogs and social media channels. Upfluence made it happen with a Native Ads campaign specially tailored to their chosen demographic. What will this case study teach you? You’ve probably […]

HYT Launched its New H2 Tradition Watch! In order to successfully launch its new watch, HYT targeted men interested in menswear & luxury in six different countries. Upfluence helped by organizing and implementing their campaign across blogs, Facebook, and Instagram. What will this case study teach you? You’ve probably heard of Native Advertising and its supposedly incomparable results, but what […]