Mercedes-Benz, International Influencer Marketing Campaign

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Mercedes-Benz works with top male lifestyle bloggers from around the globe to promote their line of cologne.

To boost sales during Father’s Day and build greater brand notoriety in the perfume industry, Mercedes-Benz turned to Upfluence. The strategy? Target American, German, and French markets with jaw-dropping content from popular lifestyle influencers.

The results? Millions of impressions, hundreds of thousands of engagements, and much more…

What will this case study teach you?

This case study provides detailed insights into the budget, metrics, and content produced in such a high-caliber campaign.

What you’ll get out of it:

1. The proper way to define your objectives.

What type of KPIs should you track? How many photos do you want published? This study gives insights into how to successfully define your objectives.

2. What published content will look like.

There is no limit to your creativity here but this case study gives examples of what was achieved by Mercedes-Benz when paired with the right influencers. Examine published content from their 20+ international influencers.

3. The results.

How much engagement can an influencer campaign produce?

How much should you pay? What results can be expected? We explore these concerns and give you answers with this case study. A detailed graph of the global performances illustrates the real capacity of influencer marketing.

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