Nescafé AZERA – Storytelling with Influencer Marketing

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Nescafé partnered with top Swiss Lifestyle influencers to tell the story of their newest line of coffee: AZERA Intenso Espresso.

Backstage Instagram Stories, original recipes, massive contests- this campaign has it all.  Upfluence recruited the crème de la crème of Swiss content creators to ensure a dynamic, engaging coverage of Nescafé AZERA. The result? One-of-a-kind editorial content that exceeded every projected KPI and won over Swiss audiences.

What will this case study teach you?

Influencer marketing is making a lot of buzz but what does a good influencer marketing campaign really look like?

How much should you pay? What results can be expected? We explore these concerns and give you answers with this case study.

What you’ll get out of it:

1. The proper way to define your objectives.

What demographic do you want to reach? Which profiles are most likely to engage the audience you need? How many posts do you want published? This study gives insights into how to successfully define your objectives.

2. What published content will look like.

There is no limit to your creativity here but this case study gives examples of what was achieved by Nescafé when paired with the right influencers.

3. The Social Media Boost you’ll get from your campaign.

Examine examples of published content from their influencers and gain a first-hand insight into the different campaign types that can be deployed (events, sampling, contest.)

4. The results.

Know what to expect from influencer marketing with an insider look at the success metrics from this Influencer marketing campaign.

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