Patrice Mulato – Mixing Influencer Strategies

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Patrice Mulato inspired authentic dialogue surrounding their brand by engaging top beauty influencers and dozens of micro-influencers for a single, coherent campaign. How did they do it?

You’ve undoubtedly heard the hype about micro-influencers but have you ever wondered what happens when top names and niche influencers work together on a single campaign? Double Activation was at the core of this unique strategy. The results? A whirlwind of dynamic content that captured the intimacy of a one-on-one conversation yet rivaled professional PR pieces.

What will this case study teach you?

Influencer marketing is making a lot of buzz these days but what does a good influencer marketing campaign really look like? How much should you pay? What results can be expected? We explore these concerns and give you answers with this case study.

What you’ll get out of it:

1. The proper way to define your objectives.

What demographic do you want to reach? Which profiles are most likely to engage the audience you need? How many posts do you want published? This study gives insights into how to successfully define your objectives.

2. What published content will look like.

There is no limit to your creativity here but this case study gives examples of what was achieved by Patrice Mulato when paired with the right influencers.

3. The Social Media Boost you’ll get from your campaign.

Examine examples of amplified content from the influencers and gain a first-hand insight into the different campaign types that can be deployed (events, sampling, contest.)

4. The results.

Know what to expect from influencer marketing with an insider look at the success metrics from this Influencer marketing campaign.

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