Ulysse Nardin – Introducing the Executive Skeleton Tourbillon

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How Ulysse Nardin Used an Influencer Marketing Campaign to Introduce Their New Watch: The Executive Skeleton Tourbillon.

In order to promote the official release of the Executive Skeleton Tourbillon, Ulysse Nardin chose to target 30-65 year old men with high income that were fans of luxury gadgets and luxury lifestyle. Upfluence’s specialists then helped them find the right influencers for the job and execute a successful marketing campaign across multiple channels.

What will this case study teach you?

You’ve probably heard of Native Advertising and its supposedly incomparable results, but what does a good Native Ads Campaign look like?  How much should you pay? What results can be expected?

Know what to expect from influencer marketing with an insider look at the content produced and the success metrics from this case study.

What you’ll get out of it:

1. The proper way to define your objectives.

What demographic do you want to reach? Which blogs are most likely to engage that audience? How many articles do you want published? This study gives insights into how to successfully define your objectives and carry out a targeted campaign.

2. What published articles will look like.

There is no limit to your creativity here but this case study gives you examples of what was achieved by Ulysse Nardin when paired with the right influencers.

3. A budget example.

How much should you pay for sponsored content on the blogs you’ve identified? What are the metrics that let you determine the price of an influencer and your overall budget? Learn about influencer budgeting in this report.

4. The Social Media Boost you’ll get from your campaign.

In addition to the published articles, each influencer promotes your brand on all of their social media channels, triggering a boost in mentions across the internet. Examine examples of published content from Ulysse Nardin’s influencers and view the engagement metrics obtained.

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