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Influencer marketing and the rise of healthy eating habits

The food industry has undergone somewhat of a revolution in recent years. When once sugary drinks and snacks were the most popular (and profitable) items, now consumers want healthy products, and buzzwords like ‘all natural’, ‘free-from’ and ‘no added’ are prominently displayed on packaging. The healthy food movement has become an unstoppable trend, due in […]

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How influencer marketing can be used to reach out to one of the fastest growing consumer groups, Generation Z and Alpha.   For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that […]

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is certainly not new, but it’s a industry which is continually evolving, diversifying, and generating new trends. It could be argued that today we are more concerned than ever with our […]

INFLUENCER MARKETING

Why Production Companies Swear By Influencer Marketing

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Last year Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among millennials, who are perhaps the healthiest generation so far. More and more people are prioritizing a healthy lifestyle, and there has been a noticeable boom in healthy living. And, […]

Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel and tourism sector, brands need to do everything they can to shine the brightest and stand out from their competitors. There are countless ways that businesses can market themselves but sometimes, getting a little help from […]

By the year 2020, the most important luxury market in the world will be China, which is why brands are already fighting to get their hands on a piece of it. The best part for them is that this can be done remotely since Chinese citizens are frequent social media users who are heavily influenced […]

Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their purchasing decisions are finding that influencer marketing is an efficient tool in their marketing belt. More and more luxury brands are waking up to the power of influencer marketing. More and more #luxury brands are waking up […]