Micro-influencer marketing: How to find and activate creators for your brand

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There are two key methods for identifying micro-influencers: Using an influencer search tool, Discovering and recruiting influential customers. This post shows you how to do both, plus some practical tips for creator outreach and compensation. Micro-influencer marketing has fast become one of the most used and beneficial strategies for marketers.  Yes, their audience may be […]

5 ways to promote your brand on Small Business Saturday

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In between Black Friday and Cyber Monday is the day dedicated to supporting small businesses: Small Business Saturday. During the holiday season shoppers are lured in by the huge discounts offered by the big players such as Target, Walmart and Amazon. To make sure that small businesses don’t miss out during this key shopping period, […]

How to Approach Influencers About Promoting Your Brand

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Are you ready to start collaborating with influencers? You’ve done the hard work of pinning down your strategy and identifying the types of influencers you want to work with. But, how do you approach influencers about promoting your brand? Let’s find out. How should brands approach influencers? If you’re reaching out to a small number […]

Holiday marketing tips for creator campaigns

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The winter holidays are a huge moment in every business’ calendar. It’s the biggest shopping moment of the year and a key opportunity for brands to drive growth and finish the year with top sales results. That’s why there’s so much pressure to get holiday marketing campaigns right. In 2022 that’s not an easy feat […]

How-To Guide: Influencer Whitelisting for Instagram and Facebook

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Are you ready to start getting more value from your influencer marketing campaigns? Influencer whitelisting is a strategy with many benefits, promising even greater reach and better-performing social ads run via your influencer’s social account. In this how-to guide we’ll explore the steps to running whitelisted ads on Instagram and Facebook.  What is influencer whitelisting? […]

How to Deliver An Affiliate Marketing Program

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Affiliate marketing is becoming an essential sales strategy for many brands.  It can boost revenue by 30% making it an important investment as part of an omnichannel marketing strategy. Creating an effective affiliate marketing program is about partnering with the right people and empowering them with the best materials to promote your brand.  The key […]

Organic Influencers: they’re much closer than you think!

Daunted by the seemingly insurmountable task of identifying an influencer that ticks all the boxes? Look no further than your own customer base for organic influencers. They are your brand’s strongest advocates, ready to promote your products to their sizable social media following. Their genuine interest in your brand makes them the ultimate candidates for […]

How to use social media for affiliate marketing

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If you’re an online brand that isn’t using social media as part of your affiliate marketing strategy then it’s time to listen up! As a brand marketing and selling online, you need to meet your customers where they are—scrolling TikTok, watching YouTube, and posting on Instagram. The easiest way to use social media for affiliate […]

The October Edition: Influencer Marketing News and Trends

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The end of October means that Black Friday is less than one month away! Once trick-or-treating is over, it’s time to roll up your sleeves and make sure your holiday season marketing is ready to go! Consumers and big retailers are already ahead of the trend with Amazon’s Prime Early Access sale taking place earlier […]

Black Friday marketing: boost sales with influencers

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Central to any holiday season campaign will be your Black Friday marketing strategy. It’s the day many shoppers look forward to, in the hope of scoring the best deals on gifts, clothing, electronics and more! It’s been so successful that Black Friday has since spread to include Cyber Monday. In fact, the period between Thanksgiving […]

Holiday Season Trends 2022: What Marketers Can Expect This Year

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The holiday season is the largest shopping event of the year. Brands need to prepare their holiday season marketing campaigns well in advance in order to benefit from this crucial sales period. As people shop for gifts, decorations, food, drink, and beauty products to celebrate the end-of-year holidays, the opportunity to drive revenue is huge. […]

The September Edition: Influencer Marketing News and Trends

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September is a jam-packed month for marketers. Many of you will be planning your Q4 campaigns, and deciding how best to spend your marketing dollars during the crucial end-of-year sales period. To guide you in making the best decisions for your business, this month’s roundup offers inspiration for how to collaborate with creators for Halloween […]

Our 5 Favorite Christmas Influencer Campaigns

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It’s that time of year when brands in every industry sprinkle their influencer campaigns with a touch of holiday magic. We have chosen 5 brands across the fashion, retail, drinks, fitness and beauty industries who are utilizing creative strategies within their Christmas influencer campaigns. From a Giving Tuesday campaign, to a Black Friday affiliate program […]

Influencer Marketing Holiday Campaigns: The Winning Strategy

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With the holiday season around the corner, it’s time to rethink your influencer marketing strategy to make the most of the biggest shopping event of the year. It’s time to pivot your strategy so that your influencer marketing holiday campaigns are ready to deliver on your end-of-year sales goals.  Influencer marketing is a key sales-generating […]

5 Halloween Influencers for the spooky season!

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Halloween is the perfect time to get creative with your marketing campaigns! It’s a time of year that calls for playfulness and thinking outside the box. So why not collaborate with a creator who can bring a spooky Halloween twist to your influencer campaigns? Influencers with a love for all things Halloween span all niches: […]

The Ideal Timeline for Holiday Influencer Campaigns + Tips for Success!

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I know what you’re thinking, there isn’t a whiff of pumpkin spice in the air yet, and you want me to think about holiday season marketing campaigns? But the clichés are true – the early bird does catch the worm. According to data from Insider Intelligence, 22% of adults have already begun their holiday shopping. […]

The August Edition: Influencer Marketing News and Trends

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For many of us, the end of August signals the return to work, school, and college. Hopefully, you’ve had some time off to relax and you’re feeling refreshed as we get ready for the busiest season of all. We all know that the last 4 months of the year go by in the blink of […]

The July Edition: Influencer Marketing News and Trends

Summer is in full swing, which can only mean one thing – the back-to-school season is just around the corner! If you want to take advantage of the second largest shopping event of the year, then it’s time to plan your influencer marketing campaigns now! In July’s roundup, were bringing top strategy tips to help […]

Influencer Affiliate Marketing: Channels, Strategies, and Tips

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Driving sales through influencer affiliate marketing requires a clear strategy that helps you to recruit the best affiliate partners and choose the most effective channels for promoting your products. As a savvy digital marketer, you’ve done enough research to know that affiliate marketing is a key sales strategy that benefits eCommerce brands, but now you […]

6 College Influencers for the Back-To-School Season

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Back-to-school shopping is a rite of passage for every teen and young adult. Once they’re old enough to start spending their own money on new clothes and school supplies, students will want to seek out the best deals and choose products that align with their personal style and interests. This means they’ll look to college […]

Top 10 Back-to-School Influencers to Inspire your Campaign

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With the back-to-school season predicted to yield $37B in sales, brands can’t afford to miss out on this huge opportunity to drive sales. Collaborating with influencers at this time of year is a great way to reach new audiences and drive sales for your seasonal promotions. Back-to-school deals are taking place across all industries from […]

Affiliate Marketing Strategies To Grow Your Network & Boost Your Sales

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Let me guess, your brand network is divided up into the following groups: customers, influencers, affiliates, employees, newsletter subscribers, social media followers… But did you know you can optimize ROI, increase sales and increase your affiliate network by leveraging all these different groups as part of your affiliate marketing strategy? In this blog, we’ll explore […]

Score an A+ for Your Back-To-School Marketing With Influencers

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While some are relaxing poolside – others are already making shopping lists and hunting for bargains. The back-to-school (BTS) season is starting earlier this year, and is regarded as the second largest shopping event of the year. Not only a big deal for families with kids about to start school or college – it is […]

Back-to-school influencer campaign checklist [Free resource]

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Planning an influencer campaign to boost sales this back-to-school season? Use our checklist to plan the perfect back-to-school influencer campaign. We show you how to optimize each stage of your campaign from pre-campaign planning to amplification and measuring ROI. How to use this back-to-school influencer campaign checklist Back-to-school influencer campaigns can help your brand reach […]

Top 5 benefits of Instagram affiliate marketing for brands

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Instagram affiliate marketing is giving brands the upper-hand as shoppers turn to social media to browse and shop the latest products. Brands are capitalizing on the rise of social commerce to prioritize running affiliate programs on social media. Affiliate marketing on Instagram offers many benefits including: more new customers, greater web traffic, effective sales tracking, […]

How to Start Affiliate Marketing: Your Ultimate Checklist

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As a marketer planning an affiliate marketing campaign, it’s easy to get overwhelmed. You probably have a to-do list as long as your arm, and you want to make sure that nothing is forgotten. With this in mind, we want to show you how to start affiliate marketing with a complete checklist of everything you […]

Beginner Affiliate Marketing: How-to Guide for Brands

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Are you ready to launch your first affiliate program, but you’re not sure exactly how to do it? Then you’ve come to the right place! Investing in a brand new sales channel can be intimidating. Especially if you don’t know the key elements for a successful affiliate program. But don’t worry, in this guide, we’ll […]

Top Tips For Setting Up An Influencer Affiliate Program

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Whether you’re an affiliate marketing veteran, or you’re just starting out, it’s time to start including influencers in your affiliate programs! Historically, affiliate programs have involved leveraging large affiliate networks managed by third-parties to help you promote your products. But with the rise of influencer marketing, and consumers’ interest in following trendsetters, creators, and tastemakers […]

Affiliate Marketing Tips to Grow Your Business

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You’ve nailed down your affiliate marketing strategy, but how can you be sure it’ll lead to success? There is always an element of risk when launching a new sales channel such as affiliate marketing. But with enough research and some useful top tips, you’ll see results in no time. In this article, you’ll find expert […]

Affiliate or Influencer Marketing: What’s Best for Your Brand

affiliate or influencer marketing

Your brand is looking to leverage creator partnerships to drive growth, but you’re not sure how best to activate them for your brand. Should you create an affiliate marketing program? Or run an influencer marketing campaign? To help you decide how to make the best investment for your business, we’ll dive into these two marketing […]

The June Edition: Influencer Marketing News and Trends

Welcome to June’s roundup blog! We’re almost halfway through the year. How have your influencer marketing campaigns performed so far this year? It’s good to remember that the best influencer marketing strategies aren’t ‘set and forget’. You should regularly bring your strategy up-to-date. With this in mind, this month we’re sharing 3 practical guides to […]

Affiliate Influencer Marketing: How to Make it Work for Your Brand

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Affiliate influencer marketing brings together the strategies behind affiliate marketing and influencer marketing to help brands sell more through creators. If you’re used to running affiliate programs and influencer marketing campaigns separately, this article will show why it’s a good idea to unify them and start running affiliate influencer marketing campaigns instead. Influencer marketing is […]

Your Ultimate Affiliate Marketing Guide!

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A successful eCommerce strategy uses several marketing channels to reach and convert new customers. It’s no longer enough to rely on advertising to drive your sales. Today’s eCommerce marketer needs to be able to increase and track conversions while ensuring a high ROI. That’s why a key marketing channel to consider is affiliate marketing. Starting […]

How to choose between a brand ambassador, an affiliate and influencer marketing

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The terms Ambassador, Affiliate and Influencer are sometimes used interchangeably, and sometimes one person can act as all three. Let’s step back and understand how these three specific roles can be activated for your brand’s marketing strategy. While there are many similarities in their purpose, influencers, affiliates, and brand ambassadors perform different roles and offer […]

Your Top Questions about Influencer Contracts (+ How To Create One!)

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Creating an influencer contract or creator agreement is an essential component of influencer marketing campaigns. Where once campaigns were based on informal agreements and loose terms, brands are now investing a significant amount of time, money, and resources into influencer campaigns, and contracts are needed to minimize risks and maximize results.  When planning an influencer […]

Whitelisting Influencer Content – How to reuse IGC in paid media

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An important way for brands to boost the results from their influencer marketing investment is to repurpose and amplify influencer-generated content (IGC) through influencer whitelisting. Make your influencer content work harder for you by delivering results beyond the initial influencer marketing campaign. Choosing your best pieces of influencer content and boosting it with ad spend […]

The May Edition: Influencer Marketing News and Trends

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Welcome to May’s edition of the influencer marketing roundup.  This month’s jam-packed roundup brings you another best-in-class customer story; the only guide you’ll ever need to find your best influencers; plus some top budgeting tips to help you spend smart when it comes to influencer campaigns. As ever, you’ll also find the top stories and […]

How to Write a Killer Influencer Brief in 10 Steps

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An influencer brief is an essential part of every influencer marketing campaign. Think of it like a map that guides your creators towards success. It should provide detailed instructions to help stay on the right path and deliver high quality content for your campaign. The influencer brief is one of the most important elements of […]