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5 types of Instagram influencers
Instagram is a popular social media channel for both marketers and creators. It remains one of the top networks for influencer marketing campaigns alongside TikTok and YouTube. 93% of marketers are using Instagram as part of their influencer marketing strategy. Instagram influencers, known for their style and stunning photography, have helped brands in the beauty, […]
The April Edition: Influencer Marketing News and Trends
Welcome to April’s influencer marketing roundup! This month we’re sharing how Universal Pictures successfully promoted their All-Access rewards through influencers, some dedicated content to identify influencers across YouTube, Instagram, and TikTok, plus the latest news stories from the industry. Whether you want to be inspired by the influencer marketing playbook of a household name, or […]
The 7 Biggest Benefits of User-Generated Content for eCommerce
In 2021, 3.78 Billion people purchased consumer goods via the internet—that’s 344 million more than the previous year. The majority of this eCommerce spend came from purchases made on mobile phones. Demand for shopping on cell phones is higher than ever, at the same time content is being produced at its fastest rate, ever. 100+ […]
How to find YouTube influencers for your brand
What is a YouTube influencer? A YouTube influencer is someone who creates and publishes video content on YouTube in order to grow and engage with their online audience. The number of subscribers needed to be considered a YouTube influencer varies. Nano-influencers, for example, may only have a few thousand subscribers (between 1,000 – 5,000) usually, […]
The ultimate guide to using influencers for eCommerce
Social media influencers have become an indispensable part of every eCommerce marketer’s growth strategy. Brands that are selling online need marketing channels that will reach their target audience, contribute to a frictionless online shopping experience and offer a high return on investment. That’s where influencer marketing comes in as a digitally native, highly adaptable, measurable, […]
Influencer Marketing Strategy Q&A: Joshua Weidling of Tiege Hanley
Joshua Weidling, Influencer and Social Media Manager at Tiege Hanley joined Paul Kahn, SVP Sales at Upfluence for a conversation about the successful influencer marketing strategies employed at Tiege Hanley. In this Q&A, Joshua reveals the best approach to identifying, contacting, and compensating influencers for long-term influencer marketing campaigns. Introduction to Tiege Hanley Paul Kahn: Hello […]
The March Edition: Influencer Marketing News and Trends
Welcome to March’s influencer marketing roundup! As you’re wrapping up the first quarter of 2022, reflect on the progress you’ve made so far towards your marketing goals, and use the tips and resources shared below to help you plan for success in the months to come! Today we bring you the ultimate learning course to […]
How user-generated content can help you sell more online
If you’re in an eCommerce business, you know the struggle. You have a million competitors and a hundred different marketing channels to be on to reach potential customers. You know your products are unique and you’re trying all sorts of new content opportunities. However, it’s a bit discouraging to put in all that effort and […]
The Social Path to Purchase: How Social Media & Influencer Marketing are Fuelling Online Purchases
Social media influencer marketing as a commerce strategy has proven to be one of the most successful sales strategies for e-commerce brands. There’s no denying we’re all spending a lot more time online. The internet has become central to how we work, learn, and shop. With store closures, and more time spent inside, it’s no […]
Webinar: Influencer marketing strategy & implementation with Tiege Hanley
On 22nd September Joshua Weilding from men’s skincare brand Tiege Hanley joined us for a session at our virtual event Connect:Collab:Create to discuss influencer marketing strategy and implementation. We covered a lot of ground during the webinar, including the best way to recruit and nurture partnerships with creators, how to choose KPIs and so much […]
Paying Influencers: Payment vs. Product
Paying influencers helps you to build strong partnerships and incentivize strong performance. It comes down to choosing between offering monetary payment such as a flat fee or commission, or offering free products. This post will help you answer the following questions to ensure you choose the best payment method: How much will I pay my […]
How Micro-Influencer Marketing Can Transform Your Business
The early days of influencer marketing were about partnering with big-name celebrities who had a huge social media following to match their global visibility. No one had ever heard of micro-influencer marketing. But nowadays these types of partnerships are no longer the norm for influencer marketing campaigns. Working with the likes of Selena Gomez, Kim […]
The February Edition: Influencer Marketing News and Trends
As the month draws to a close let’s look back at the biggest influencer marketing news in February and the best resources we’ve shared over the past weeks. Even though February is the shortest month of the year, we are by no means short on content! We’ve celebrated Black History Month as well as our […]
Understanding Influencer Types
With so many influencer types and creators to suit every industry niche, it can be challenging to choose the right one for your marketing campaign. We’re sure you’ve heard the ROI hype, and it is definitely something to get excited about: influencer marketing is rated among the top forms of digital marketing, so finding the […]
Black History Month: Celebrating Black Creators
On the occasion of Black History Month in the US, we’re celebrating black creators making waves on social media with their top content and engaging brand collaborations. February is a month dedicated to elevating black voices, culture, and history across all areas of society. In the world of social media and the creator economy, the […]
The Essential Cheat Sheet for Choosing the Right Influencers [Free resource]
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet that goes back-to-basics on everything you need to consider when choosing the right influencers for your next campaign. Contents 1 Influencer Audience and brand alignment 2 Influencer authenticity and KPIs 3 Choosing the right influencers: 4 Nano […]
Macro-influencer or Celebrity? Your guide to working with the stars
Macro-influencers and celebrities are hugely influential thanks to their vast social reach and notoriety. It is easy to see why they are in high demand for brand collaborations. Their credibility and global online audience elevate brand awareness to a whole new level. Macro-influencers and celebrities are in the uppermost influencer tier, defined by their astronomical […]
5 Reasons To Try Social Commerce [Infographic]
Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be successful sales strategies for e-commerce brands. E-commerce brands are capitalizing on the huge role that social media plays in the purchase journey from driving brand awareness to product discovery and conversions. Thanks to innovative new social […]
Adored by Brands: Pet Influencers
You’ve heard of beauty influencers and lifestyle influencers… now introducing pet influencers! In fact, famous pets have been around for some time now. Cute cat videos have a longstanding history as top-performing content on the Internet, so it’s not surprsising that enterprising owners have launched creator accounts for their much-loved pets. Despite being a relatively […]
Repurposing influencer content: a how-to guide
Repurposing influencer-generated content (IGC) within your content marketing and paid media strategies helps you to boost campaign longevity, increase the ROI of your original investment in influencer marketing and reach targeted audiences. Repurposing influencer content shouldn’t be an afterthought that’s tagged onto the end of your influencer campaign. In order to get the best results […]
Guide: Boost email targeting and find ambassadors with Upfluence and Klaviyo
Combine Upfluence influencer data with your Klaviyo CRM for better targeting and improved influencer outreach by creating new audience segments, automated flows, and drip campaigns. Identify ambassadors from within your customer base and activate them with personalized outreach campaigns. View the full infographic How to get powerful campaign segmentations with Upfluence and Klaviyo Enrich Klaviyo […]
The January Edition: Get the Latest Influencer Marketing News and Trends
For most marketers, January is a time of planning new strategies, new budgets, and new campaigns for the year ahead. We want to help you capitalize on your New Year energy by sharing some top resources to guide you in your influencer marketing planning for 2022. It’s time to look at the bigger picture and […]
5 Influencer Marketing Trends For 2022 That You Should Know
Influencer marketers have had a steep learning curve during recent years due to the pandemic, the acceleration of eCommerce, and the growth of new social platforms. With a new year ahead of us and still a lot of uncertainty, how can we best plan for 2022? While we don’t have a crystal ball to look […]
Top 25 Beauty YouTubers to Follow
YouTube has a thriving community of stellar beauty creators. Cosmetics and beauty are growing industries on the channel as so many top beauty YouTubers are showcasing the latest beauty products, talking about the biggest beauty trends, and offering practical tips in their tutorial videos. In a recent blog we’ve highlighted the importance of video content […]
5 steps to amplifying influencer content with paid media
After investing time and effort into running impactful influencer marketing campaigns, it’s only natural that you want to get the most bang for your buck. Amplifying influencer content with paid media is an effective way to maximize the reach and conversions generated by your influencer campaigns. Integrating influencer-generated content (IGC) into your digital advertising strategy […]
Everything You Need to Know To Get Started With Influencer Marketing
There are plenty of reasons why influencer marketing should be your go-to marketing solution. Traditional marketing and advertising tactics have been declining. People no longer want to be bombarded with marketing messages, 74% of consumers use one or more methods to avoid advertising, with nearly 50% of them are using ad blocking technology on their […]
Creating an Influencer Marketing Team: Top Tips for Success
Investing in an influencer marketing team could be the smartest marketing decision you make this year! If you’ve seen first-hand the results of high-performing influencer campaigns, you’ll no doubt want to replicate your success with a hands-on influencer marketing team to help you scale. Depending on the size of your current team you might want […]
Top 50 Instagram Models to Follow
With its emphasis on high-quality visual content, Instagram is the perfect platform for models to showcase their talent. The popularity of fashion and beauty content on the channel has encouraged IG models to use their feed to create their portfolio, sharing perfectly put-together images showing their personality and creative style. Instagram has become an informal […]
The December Edition: Get the Latest Influencer Marketing News and Trends
It’s almost time to sign-out for a couple of days and indulge in some well-earned rest and relaxation over the festive period. But before you close down the laptop, take a peek at our round-up of the best resources to inspire your 2022 influencer marketing planning! Are you 100% happy with how your end-of-year influencer […]
Top 5 benefits of affiliate marketing for eCommerce
With eCommerce acceleration at an all-time high, it has never been a better time to maximize sales with affiliate marketing. Every eCommerce marketer knows that an omnichannel strategy is key to reaching and converting new customers across all digital channels. That’s why affiliate marketing for eCommerce is an important lever in your digital marketing strategy […]
E-commerce Influencer Marketing: Key For Maximizing Online Success
E-commerce marketers are faced with the challenge of getting the most from their digital marketing channels. Getting a maximum number of conversions for a minimum spend means that tried and tested marketing channels like pay per click ads, e-mail marketing, and social media ads often get the lion’s share of marketing budgets. However, as paid […]
5 Reasons Influencers Absolutely Impact Your Business Growth
When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, and boost business growth. What was once siloed to PR or social media departments, influencer marketing, is now seen […]
The Ultimate Christmas Influencer Campaign in 6 Steps
If you’ve seen the value of influencer marketing campaigns in driving sales throughout the year, then Christmas is the perfect occasion to ramp up your campaigns and boost your end-of-year revenue. If your current approach to influencer campaigns involves manual influencer search, excel spreadsheets, or switching between various tools to measure your impact, now’s the […]
The November Edition: Get the Latest Influencer Marketing News and Trends
It’s the home stretch of the holiday shopping season as we head into the beginning of December. This month we’ve seen how influencers have helped spearhead live social shopping events across social media platforms including Twitter’s first live shopping event with Walmart and Jason Derulo, YouTube’s Stream and Shop, and the announcement of Instagram’s Holiday […]
How to convert your customers into affiliates
Recruiting existing customers to become affiliates for your brand helps you leverage organic brand affinity to drive more sales. The key to a successful affiliate program is choosing the right customers, offering the best incentive, and setting up a scalable process for running affiliate campaigns. Converting customers into affiliates relies on nurturing strong partnerships to […]
[Free Download] 15 Twitch Gaming Streamers Worth Watching
With over 9 million active broadcasters, Twitch is one of the largest live streaming platforms around today. Let’s take a closer look at the top Twitch streamers who are worth following. Twitch is seen as the leading social media platform for gamers and Esports professionals. The top gaming influencers on Twitch have large followings and even […]
5 steps to ensure brand safety in influencer marketing
By definition, influencer marketing means allowing a creator to speak on behalf of your brand. While this is a top strategy for growing your brand’s reach, it isn’t without risk to brand safety. As brands embark on influencer marketing they need to be sure they’re working with authentic and trustworthy creators who won’t damage the […]
Holiday Season Influencer Marketing Tips for Agencies
The holiday season represents a huge portion of brands’ yearly marketing spending, so the pressure is on for agencies to deliver the best results for their clients. In fact, holiday season marketing spend is reported to be back to pre-pandemic levels, with a 13% increase in spending on holiday marketing campaigns expected for UK advertisers […]
Finding and recruiting influencers through user-generated content
User-generated content (UGC) is well-known for boosting brands’ social proof and reaching new customers, but did you know it can also help you find influencers? In a world bursting with social networks, it’s fair to assume that somewhere on the internet someone is talking about your brand. From Instagram to Twitter, TikTok, Twitch, Reddit, and […]
Holiday Season Influencer Marketing Stats [Infographic]
It’s that time of year again! The holiday season is fast-approaching which means marketers are working around the clock to deliver powerful holiday season campaigns. If you’re currently in a frenzy planning your next influencer marketing campaign, Upfluence is at hand to help. The best marketing decisions are based on real world data. That’s why […]
