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UK Influencer Marketing Stats This study is based on data collected between Sep – Nov 2021 from 102,848K influencer profiles.

A representative sample of 163 influencers working with large & medium-sized online supermarket and grocery store brands on Instagram was

A representative sample of 1,000 beauty influencers working with brands on Instagram, YouTube and TikTok were analyzed for this study

A representative sample of 520 influencers working with high-street and luxury fashion brands on Instagram were used for this study

A representative sample of 1,000 fitness influencers working on Instagram, YouTube, TikTok and blogs were analyzed for this study based

A representative sample of 1,000 alcohol influencers working with brands on Instagram, YouTube, TikTok and blogs were analyzed for this

A representative sample of 1,000 tech influencers working on Instagram, YouTube and Twitch were analyzed for this study based on
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